品牌：鹤王
品类：杀虫喷雾剂
文案创意：鹤王驾到，秒杀蚊虫
创意设计团队：今年会

在普通大众眼中，杀虫喷雾剂给人的感觉是工业感较强，包装设计也比较传统，缺少创新和个性亮点。今年会在视觉设计的领域中，一直追求新意，探索更好、更能表现产品特性及品质的视觉设计语言及传达方式，给产品穿上个性、唯美的衣裳，这是品牌及产品走向市场拼杀的利器，也是设计师应有专业素养及责任。
鹤王，顾名思义，鹤立鸡群，王者也。通过现代艺术的插画表现形式诠释品牌，创意图案由上至下为三角形，如按压喷嘴瞬间的喷雾造形。
包装文案创意：鹤王驾到，秒杀蚊虫！是对产品功效的提炼及宣传的利益点。
包装创意设计，字体设计涂鸦风格，黑白红色彩对比视觉酷炫，颜值爆表，在杀虫气雾剂包装中脱颖而出。

In the eyes of the general public, the sense of insecticide spray gives people a strong sense of industry. The packaging design is also more traditional, lacking innovation and personality highlights. In the field of visual design, BoFly Design has been pursuing new ideas, exploring better visual design language and communication methods that can better express product characteristics and quality. It is a sharp weapon for brands and products to go to the market to put on personalized and aesthetical clothes. It is also the designer's professional quality and responsibility.

Crane king, as the name suggests, stands out from the rest of the world. The brand is interpreted through the illustration of modern art, and the creative pattern is triangular from top to bottom, such as pressing the nozzle for instant spray shape. Creative packaging copy: Crane king, kill mosquitoes! It is the benefit point of refining and publicizing the efficacy of the product.